Evaluating Cultural Web Usability in Global E-commerce Sites

Abdul Rehman, Asad Ali, Irfan Ahmed Magsi


E-business has become the focus of multinational business due to enhancement and advancement in information and communication technology. The web sites are being designed on the bases basis of localization, but the cultural usability is still not the main concern of designer of e-commerce web sites. The culture plays vital rule in acceptance of web site by users. The purpose of study is to diagnoses cultural usability of global web sites.

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